The App development process needs to continue after the app launch. A start-up app business grows in the future and becomes a popular company. Likewise, developers require better features and functions to showcase to the new users and customers. Therefore, several factors influence the app development outcome even after the app launch. App Reviews & Ratings are one of those factors.
The more developers understand user experience, the better chances they could bring to the existing app UI/UX over time. App Reviews can be negative or positive or even fake. It’s the responsibility of the developer to analyze such reviews and provide more effective app-building solutions in case of bad reviews. User reviews are also important for business growth.
App companies can target new customers by doing nothing as the customers often read old reviews and ratings on specific mobile apps. Even if they find some fake reviews, they easily detect it through analyzing the writing style and average rating in stars. If the app has an overall 4-star plus rating, most users proceed for an installation. Likewise, fake Mobile App Reviews don’t impact the app downloads.
In this post, we’ll discuss the importance of mobile application reviews and how they may affect app development results in the future!
What are Mobile App Reviews?
After being deployed on app stores, the mobile apps start getting user reviews and ratings. The users download and install such apps as alternatives to other apps they use. They want to proceed with the one that’s best in terms of performance and offerings. If they like the new alternative, they share a positive review, or else negative. That’s how companies build their App Reviews on various platforms.
There are generally 2 platforms that most people use to share their opinion about a mobile app- Google Play Store and Apple Store. Moreover, they can use Windows Store, Amazon AppStore, and other platforms in case looking for specific apps and products. Mobile App Reviews can be negative and the developers can learn so many things from such reviews.
After the app launch, the company can face certain challenges, errors, and mistakes on the mobile app. The users help companies realize such mistakes by sharing their honest experiences. As such, developers and designers team up to make changes to the existing app functionalities. So, reviews on mobile apps play a crucial role in business development.
How App Reviews Affect Your App Development Outcome?
App development outcome has different versions. The first version depicts the app launch on app stores. However, other versions are based on future app maintenance and updates. The developers further maintain and update such apps following App Reviews from different user groups. Consequently, app development outcome gets affected various times. 90% of global smartphone users go through app ratings and reviews before installation.
The enlisted points depict how these reviews and ratings affect your app development outcome:
1. Raise the Installations
Once your mobile app starts getting its initial reviews and rating, it could fetch popularity in just a few months. But you need to reply to the user issues, problems, and appreciation from time to time. Consequently, you get to realize the different errors and mistakes in your mobile app. It will raise further installations if you’ve got the solution to a specific problem.
2. Optimize User Retention
By replying to their feedback and concerns, you can retain your app users for a longer period. It will surely affect your Mobile App Development outcome after the app launch. Moreover, you can learn new app development principles and deliver them to future clients and companies.
3. Optimize Revenue
Every Mobile App Development project is required to bring a decent ROI. Without an ideal Return on Investment (ROI), you can’t expect a good project outcome. By going through the different user reviews on your mobile app, you can make better plans for future ROI generation.
4. Strengthen In-App Visibility
A successful app development outcome is incomplete without increased app searches. Good App Reviews also increase app searches and visibility on app stores and SERPs. Consequently, the product outcome also improves with time. People start downloading the mobile app after seeing a 4-star plus review on the app store.
5. Enhanced Conversion Rates
For some mobile apps, bringing a specific conversion rate is the leading outcome. As such, going through positive user reviews the customers often decide to buy something on the mobile app. This could reflect a perfect business outcome for various App Development Companies out there.
So, this is how mobile application reviews and ratings can improve the app development outcome of your client projects!
How to Improve Your Mobile App Reviews?
Many of you might have already launched your app on various platforms. If you’re not getting appropriate App Reviews, you can try some ideas to convert them from a negative to a positive status. Given below are some approaches you can follow to improve your mobile application reviews:
1. Use App Review Plugins
These plugins are easy to integrate and help to provide users with a quick review layout. The layout doesn’t create any distraction and the users can review the app ASAP. They simply need to rate the product or service by clicking on stars and a submit button.
2. Focus on Quality Services
App Development Companies need to focus more on quality than quantity. The value of the quantity is also considered if the product has got quality features and functions. People uninstall the app after the first usage if don’t find it engaging and useful. Make sure that your online services are very useful for the customers.
3. Customization & Personalization
These 2 factors bring uniqueness to your app functionality. As a result, app users appreciate your product more. They feel homely using your mobile app and doing innovative things on it. They can choose better products if the app is in an eCommerce category. Moreover, they can execute personalized actions on your app and it will automatically bring positive App Reviews for your product.
Bringing positive App Reviews is becoming a challenge for many app developers and companies around the world. That’s because the number of mobile app alternatives for all business niches is rising remarkably. Hence, to improve and maintain your app development outcome you must ensure better user reviews for your mobile app.